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Boucheron – Histoire de Style 2025: Embracing the Wild with "Untamed Nature"

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Histoire de Style 2025: Untamed Nature

Nature has always been an endless source of inspiration for the master jewelers of Place Vendôme, but Frédéric Boucheron carved his own path with a vision that transcended the conventional. Where others sought symmetry and perfection, Boucheron embraced the wild, the imperfect, and the untamed. His legacy is etched in the Maison’s archives, brimming with motifs of ivy, thistles, ferns, flies, and bumblebees—celebrations of nature in its rawest, most authentic form.


In 2025, Claire Choisne reinterprets this enduring philosophy with Untamed Nature, the latest chapter in Boucheron's Histoire de Style High Jewelry collection. This ensemble of 28 breathtaking creations doesn't merely pay homage to the Maison's roots; it pushes the boundaries of High Jewelry, transforming it into a living, breathing art form. Here, nature is not an adornment—it is a force that asserts itself, intertwining with the human body, blurring the lines between the wearer and their natural surroundings.


Nature Through Frédéric Boucheron’s Eyes

From the very beginning, Frédéric Boucheron was enchanted by the raw beauty of nature. His first boutique, nestled under the ivy-draped arcades of the Palais-Royal in 1858, was both a sanctuary and a muse. While his contemporaries gravitated towards regal blooms and majestic creatures, Boucheron found magic in the overlooked: clover, wild roses, thistles, butterflies, beetles, and dragonflies populated his artistic universe.

His dedication to authenticity was unparalleled. Boucheron meticulously studied over 600 scientific texts, including seminal treatises of the 19th century, to capture nature's essence with precision. His creations reflect this obsession with detail, showcasing wind-swept grasses, twisted leaves, and even the delicate fragility of wilted petals. These were not mere decorative motifs but vivid representations of life in all its glorious imperfection.


A New Dimension with Claire Choisne

In Untamed Nature, Claire Choisne breathes new life into Boucheron's legacy. Her designs defy traditional jewelry norms, transforming High Jewelry into dynamic pieces that adapt and evolve with the body. Ivy doesn't just drape; it climbs and coils. Leaves don't just rest; they curl and twist as if rustling in a breeze. Insects are not static embellishments but lifelike companions perched delicately, exuding a sense of motion and vitality.


This collection invites wearers to become part of an ecosystem where the jewelry is not an accessory but an extension of the self. The interplay of precious stones, metals, and organic forms creates a dialogue between humanity and nature, celebrating their intrinsic connection. Choisne's creations are not just tributes to Frédéric Boucheron's vision; they are a testament to nature's enduring power to inspire, evolve, and captivate.

With Histoire de Style 2025: Untamed Nature, Boucheron continues to write its story—one where the wild, the free, and the untamed are not just admired but worn, lived, and celebrated.



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