This Valentine’s Day, Gucci unveils Gucci Together, a deeply personal and evocative campaign that redefines the essence of love. Under the creative direction of Sabato De Sarno, the campaign embraces authenticity and intimacy, celebrating the connections that define our most cherished relationships.
At the heart of Gucci Together is an exploration of love in its most genuine form. Through the lens of renowned photographer Tina Barney, known for capturing the theatricality of everyday life with her masterful compositions, the campaign transports us into a world of warmth, emotion, and unspoken bonds. Each frame is set against the backdrop of home—where love resides in the smallest of gestures, in glances exchanged, and in the quiet comfort of being together.
The campaign showcases real couples and families, each with ties to the fashion world, in intimate portraits that illuminate the subtleties of connection. Through a series of visually striking images and videos, Gucci Together reveals the diverse love languages that exist within relationships, whether romantic, familial, or platonic. These narratives, enriched by the voices of the cast, remind us that the most meaningful expressions of love are often found in the simplest moments.
To complement this heartfelt vision, Gucci presents a curated Valentine’s Day gifting selection, blending timeless elegance with contemporary romance. Key pieces from the House’s latest collections make for exquisite gifts—Gucci Horsebit 1955 Soft handbags in Rosso Ancora, stunning new colorways of the GG Emblem collection, and luxurious travel pieces from the Gucci Savoy collection. The selection also features statement footwear adorned with the Horsebit or Web stripe, delicate silk Flora scarves, elegant Link to Love fine jewelry, stylish Gucci Eyewear, and the enchanting aromas of Gucci Flora fragrances.
With Gucci Together, the House invites us to cherish and celebrate love in all its beautiful complexity. This campaign is more than a tribute to Valentine’s Day—it is a poetic reminder that the most profound connections are found in the moments we share, the emotions we express, and the stories we continue to write together.
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